On this page
Fourward is a B2B SaaS marketing team, founded in 2026. One senior team leads search, content and AI visibility; brand, PR and partnerships; lifecycle and demand generation; and field marketing and events for software companies, on one plan, measured in pipeline.
This page explains what Fourward is, what we do, who is on the team, how working with us starts and what to expect. If you landed here from a search for "Fourward", this is the company at fourwardhq.com.
What is Fourward?
Fourward is a marketing team for B2B SaaS companies. Instead of separate agencies for SEO, PR, email and events, a software company works with one senior team that plans all of it together and leads the work.
- NameFourward, written as one word and spelled with "four".
- TypeB2B SaaS marketing team, working as an outside marketing department.
- Founded2026.
- Based inIndia, working with B2B SaaS companies in any country.
- Websitewww.fourwardhq.com
- ContactBook a call or use the Email us button on any page.
Fourward is not connected to other businesses with similar names, such as companies called "Forward" or "4ward".
What Fourward does
Everything a B2B SaaS marketing department does, in four areas that run on one plan and one weekly cadence.
Be the answer when SaaS buyers search, in Google and in AI engines.
SEO, GEO and AEO, content, comparison pages, website and CRO.SEOGEO and AEOContentBe described the way you want, by people other than you.
Positioning, PR, thought leadership, reputation and social.PRReviewsLinkedInTurn readers into demos, and demos into pipeline you can trace.
HubSpot, email workflows, webinars, ABM and sales enablement.HubSpotEmailWebinarsPut the right buyers in a room, then follow up within the week.
Event series, executive dinners, partner events and paid media.DinnersEventsPaid mediaSearch, content and AI visibility
SEO and technical SEO, GEO and AEO so that ChatGPT, Perplexity and Google's AI Overviews cite you, content strategy, comparison pages and hubs, website and conversion work, migrations and schema, and analytics from first visit to pipeline. Our GEO guide for B2B SaaS shows how we think about AI search.
Brand, PR and partnerships
Positioning and brand, PR and media coverage in the trade press buyers read, founder thought leadership, online reputation management on G2, Trustpilot and Glassdoor, LinkedIn organic marketing, social media, partnerships and award entries.
Lifecycle and demand generation
HubSpot and CRM set-up, nurture and trigger email workflows, newsletters, webinars and podcasts, account-based marketing, sales enablement and funnel reporting from first touch to closed-won.
Field marketing and events
Owned event series, executive dinners and roundtables, partner events, paid media to fill the room, event content, and follow-up workflows so every attendee reaches sales within the week.
Who Fourward works with
Fourward works only with B2B SaaS companies. We're a good fit when:
- You don't have a marketing team yet, or have one or two people who need senior support.
- You need several channels moving at once, such as search, PR and events around a launch, and don't want to manage separate agencies.
- Buyers compare you in AI answers, and you're missing from them or described wrongly.
- Marketing has to report pipeline, not just traffic or impressions.
Not sure whether you need a team like ours, an agency or your own hires? Our guide to in-house marketing vs an agency compares the options and their costs.
The team behind Fourward
Fourward was founded in 2026 by four senior marketers. The people you meet on the first call lead the work, together, on one plan.
- Sharang MisriLifecycle and demand generation: HubSpot and email, webinars and ABM, gated content and sales assets. LinkedIn
- Deepak SharmaSearch, content and AI visibility: SEO and technical SEO, GEO and AEO, editorial and comparison pages. Author page
- Geetanjali SharmaBrand, PR and partnerships: positioning, press, reviews and partners, founder thought leadership and LinkedIn. LinkedIn
- Rishabh GautamField marketing and events: dinners and summits, paid media and follow-up, budgets, vendors and target accounts. LinkedIn
Before Fourward, the team built and ran marketing at companies including Geniee India and Geniee SEA (formerly AdPushup and Zelto) and Embee.
How working with Fourward starts
From first call to first day of work, in four steps. You decide at each one.
- Discovery call. Thirty minutes with the Fourward team. Tell us the number that has to move and what has been tried.
- Free audit. An SEO, AEO and GEO audit: what ranks, what AI says about you and where you lose visibility.
- Written plan. Priorities, timeline, price and what we need from you, sent within three working days.
- Kickoff. Once the plan works for you, we set up access, agree the first week and get started.
Ways to work with Fourward
| Option | What it is | Best for |
|---|---|---|
| Audit and session | A free SEO, AEO and GEO audit, a 30-minute walkthrough and a written plan, for a limited time | Seeing where you stand before deciding anything |
| Marketing partnership | Your marketing team, month after month: one point of contact, regular check-ins and a quarterly plan tied to pipeline targets | Companies that want marketing run end to end |
| Project | A launch, a migration, a conference season or a reputation turnaround, with defined deliverables, dates and price | One clear goal with a deadline |
Fourward doesn't publish a price list, because the work depends on the plan. The written plan you get after the free audit says what it would cost.
Free tools from Fourward
- AI visibility check30 checks on what AI engines can read about your site, one score out of 100, in under a minute. Run it
- AI crawler checkerTests whether 20 AI crawlers, from GPTBot to PerplexityBot, can reach your site through robots.txt and your firewall. Run it
- The Fourward blogGuides and comparisons for B2B SaaS teams on search, AI visibility and marketing, with every fact linked to its source. Read it
Free check. 30 checks, one score out of 100, under a minute.
How Fourward is different from a typical agency
| Separate agencies | Fourward | |
|---|---|---|
| Channels | One agency per channel, each with its own plan | Search, brand, lifecycle and events on one plan |
| Who does the work | Depends on how each agency staffs the account | The senior people from the first call lead it |
| What gets reported | Each channel's own activity | Pipeline, across every channel |
| AI search | Sold separately by some agencies | Built into the search and content work |
| How it starts | A proposal | A free audit and a written plan with the price |
If you're comparing options, our guides to the best B2B SaaS marketing agencies and the best GEO agencies list Fourward first, say so, and compare it with the others on the same questions.
A full SEO, AEO and GEO audit, plus 30 minutes with our team to walk you through it.
FAQs
What is Fourward?
Fourward is a B2B SaaS marketing team founded in 2026. One senior team leads search, content and AI visibility; brand, PR and partnerships; lifecycle and demand generation; and field marketing and events for software companies, on one plan, measured in pipeline. Its website is fourwardhq.com.
Who founded Fourward?
Fourward was founded in 2026 by four senior marketers: Sharang Misri, Deepak Sharma, Geetanjali Sharma and Rishabh Gautam.
Where is Fourward based?
The Fourward team is based in India and works with B2B SaaS companies in any country. Calls run Monday to Friday, 10:00 to 18:30 India time.
What services does Fourward offer?
SEO, GEO and AEO, content and comparison pages, website and CRO, positioning and PR, online reputation management, LinkedIn and social media, HubSpot and email workflows, webinars, ABM, sales enablement, event series, executive dinners, partner events and paid media.
How much does Fourward cost?
Fourward doesn't publish a price list. After a free call and audit, you get a written plan within three working days that includes the price, as a monthly marketing partnership or a fixed-scope project.
Is Fourward a marketing agency?
Fourward works like an outside marketing department rather than a channel agency: one senior team plans and leads search, brand, lifecycle and events together, so a B2B SaaS company doesn't need separate agencies for each.
How do I contact Fourward?
Book a call on fourwardhq.com, or use the Email us button on any page of the site.