Sharang Misri
Lifecycle and demand generation at Fourward · India
I lead lifecycle and demand generation at Fourward. My job is to turn readers into demos, and demos into pipeline a B2B SaaS team can trace.
My work covers HubSpot and CRM set-up, nurture and trigger email workflows, webinars, account-based marketing, gated content and the sales assets that help a deal close.
I write about intent data, case studies and the practical side of using AI tools in marketing work.
Articles by Sharang
How to write a business case study that buyers trust and AI answers quote
Eight steps to write a B2B SaaS case study that buyers believe and AI answers quote, with interview questions and a template.
Read it
How to use ChatGPT for SEO: keyword research, briefs, audits and schema
Four step-by-step ChatGPT workflows for SEO, covering keyword research, content briefs, audits and schema, with copy-ready prompts and the limits to check.
Read it
Top 10 B2B intent data best practices for SaaS teams, with the tools for each step
Ten B2B intent data practices for SaaS teams, from account lists and topics to routing, consent and measurement, with the tools for each step.
Read it