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Put your best thirty buyers in one room.

A booth gets you badge scans. A dinner gets you an evening with the people who sign. We plan small rooms from end to end: the guest list, the venue, the night itself and the follow up that turns a handshake into a meeting.

  • Free SEO, AEO and GEO audit
  • Written plan with the price in 24 hours
  • Senior people lead every account
The hosts and speakers on stage at NEXERA, an executive summit by Embee and Microsoft in Mumbai.
Guests talking with the team at the NEXERA summit.
Guests seated in the room during a session at NEXERA.
MicrosoftEmbeeNEXERA, MumbaiAn executive summit with Microsoft, from the team's events work at Embee.

From the team's events work at Embee.

Rooms built for thirty people, not three thousand.

Guests in conversation with the team at an executive summit.Hosts and speakers on stage at the summit.Guests seated in the room during a session.

The right thirty

The guest list is the event. We build it account by account, with your sales team.

One good evening

A room, a topic and a host worth an evening of a senior buyer's time.

Follow up within the week

Every conversation reaches sales with context, while it is still warm.

The whole event, handled.

From the first invite to the last follow up, one team owns every detail.

  1. Event series and conference strategy

    Which cities, which rooms and which conferences are worth your budget, planned for the year.

  2. Executive dinners and roundtables

    Invite-only evenings for the people who make the decision, hosted in your name.

  3. Partner and co-hosted events

    Shared rooms with the partners your buyers already trust.

  4. Paid media to fill the room

    LinkedIn and Google campaigns aimed at the exact guest list, not at reach.

  5. Follow-up workflows

    Every guest reaches sales within the week, with notes on what they said and what they need.

  6. Event content

    Film, photos and a recap that keep the evening working long after it ends.

  7. Budgets and vendors

    Venues, catering, production and travel, negotiated and run for you.

Rooms the team has already filled.

Events the team ran before Fourward. Every page below is public.

An executive summit with MicrosoftNEXERA in Mumbai: an invitation-only evening for CIOs, CISOs and CTOs, from the team's events work at Embee.See the event page
A workshop and dinner for IT leadersThe Microsoft 365 E7 executive workshop in Gurugram, with a networking dinner for technology leaders.See the event page
Recap page: First Fold Kuala Lumpur, a meet up with the Asia-Pacific publishing community, with a group photo of the guests. Recap page: First Fold Istanbul, a publisher community meet up, with a group photo on stage. Recap page: publishers discuss strategies for growth at First Fold, Thailand, with a photo of the room. Recap page: First Fold Spain, a meetup with leaders of the EU publishing community.
A publisher meetup series, city by cityFirst Fold brought publishers into one room in each region. The team ran it at AdPushup, and every edition has a public recap.

A rhythm you can plan around.

How we start, and what you hear from us once the work is running.

Discovery callThirty minutes with the team. Tell us the number that has to move.
Free auditYour target accounts, the events you attend and what they return.
Written planPriorities, timeline and price, sent within 24 hours.
KickoffOnce the plan works for you, we set up access and start.
  1. Baseline reportYour target accounts, the events you already attend and what they return.
  2. Weekly progress updateInvites sent, seats confirmed and vendors booked.
  3. Review call every two weeksDecisions made with the people doing the work.
  4. Monthly full reportMeetings booked and pipeline from every room.

What you get with events.

Your plan picks what matters for your goal. This is what the work includes.

Book a call
  • A yearly event plan with cities, formats and budget
  • A guest list built with your sales team, account by account
  • Venue, catering, production and travel, all arranged
  • Invites, reminders and paid campaigns that fill the room
  • A host brief and a run of show for the night
  • Follow up to every guest within the week
  • A film, photos and a recap, with a report on meetings booked

Questions about events.

Why small events instead of a big booth?

A booth gives you a few minutes with strangers. A dinner gives you two hours with the buyers you chose. For considered B2B deals, the second moves pipeline further.

Can you fill the room with the right people?

That is the main job. We build the list with your sales team, invite by name and use paid media only to reach those accounts.

Which cities do you cover?

We plan events wherever your buyers work. The team has run them in cities across Asia and Europe, from Mumbai and Singapore to Berlin and Barcelona.

What happens after the event?

Every guest reaches sales within the week, with notes from the night. We also turn the evening into a recap, photos and clips your team can share.

Do you handle conferences and booths too?

Yes. If a conference is worth attending, we plan your presence around it, including side dinners and meetings, so the trip returns more than badge scans.

What does it cost?

We don't publish a price list, because every event is different. After a free call you get a written plan with the price within 24 hours. Venue and vendor costs are quoted openly.

Can events run without the other services?

Yes. Events can run on their own. They work harder beside search, brand and lifecycle, because the invite list, the follow up and the recap all travel through them. You can see how all four fit together on our B2B SaaS marketing page.

Tell us who should be in the room.

Book a 30-minute call. Bring your target accounts and your calendar, and we will come back with a written event plan and the price within 24 hours.