Limited time Free SEO, AEO and GEO audits for B2B SaaS teams + 1 free session Claim your audit

B2B SaaS marketing, run by one senior team.

Search and AI visibility, brand and PR, lifecycle and events for software companies, planned together and led by the people you meet on the first call. Measured in pipeline, not activity.

Free SEO, AEO and GEO audit Written plan with the price in three working days Senior people on every account
Pick one below or write your own, then see where we would start.
Where we would startA first look, not your plan
    Your real plan comes after a free audit, with the price.Email this to the teamBook a call

    Trusted by teams at brands like these.

    MicrosoftCoca-ColaCanonREHAUGenieeEmbeeAdPushupTestMu AICenturyPlyRattanIndiaHirectThe Vedic School

    Everything a marketing department does. One team, one plan.

    One senior team leads search, brand, lifecycle and events together, on one plan and one weekly cadence, so every channel feeds the next.

    Search, content and AI visibility

    Be the answer when SaaS buyers search, in Google and in the AI engines they now ask first.

    SEO and technical SEOGEO and AEOContent strategyComparison pagesWebsite and CROMigrations and schema
    ChatGPTSearch answer
    Best onboarding software for a B2B SaaS team?
    For B2B SaaS teams, Your brand stands out for in-app checklists, activation tracking and a clear published price.
    Sourcesyourbrand.comG2Reddit

    Brand, PR and partnerships

    Be described the way you want, by people other than you.

    PositioningPR and mediaThought leadershipOnline reputationLinkedIn organicPartnerships
    Brand programmeThis week
    • Trade pressFounder byline
      Published
    • G2New review, answered
      Replied
    • LinkedInFounder post
      Scheduled
    • Partner directoryIntegration listing
      Live
    • PodcastGuest episode
      Booked
    • Industry awardsCategory entry
      Submitted
    • Trade pressFounder byline
      Published
    • G2New review, answered
      Replied
    • LinkedInFounder post
      Scheduled
    • Partner directoryIntegration listing
      Live
    • PodcastGuest episode
      Booked
    • Industry awardsCategory entry
      Submitted

    Lifecycle and demand generation

    Turn readers into demos, and demos into pipeline you can trace.

    HubSpot and CRMEmail workflowsNewslettersWebinarsABMSales enablement
    Workflow: demo nurtureActive
    TriggerVisits the pricing page
    Send emailCustomer story
    DelayWait, then check intent
    GoalDemo booked, owner notified

    Field marketing and events

    Put the right buyers in a room, then follow up within the week.

    Event seriesExecutive dinnersPartner eventsPaid mediaFollow-up workflowsEvent content
    Executive dinnerInvite only
    The VP of Sales roundtableThursday, 7:30 pm, in your city
    Invites out
    Senior people lead

    The marketers on the first call run the work, together.

    One team. One plan.

    Instead of an SEO agency, a PR firm and a freelancer for email, one team runs all of it, so search, brand, lifecycle and events pull the same way.

    Book a call
    One plan, every channel

    Search, brand, lifecycle and events planned together, on one weekly cadence.

    Measured in pipeline

    Reports trace the work to demos and pipeline, not just traffic.

    Free audit first

    An SEO, AEO and GEO audit and a written plan with the price, before you commit.

    How we start with a new brand.

    From first call to first day of work, in four steps. You decide at each one.

    Step 1

    Discovery call

    Thirty minutes with the Fourward team. Tell us the number that has to move and what has been tried.

    Step 2

    Free audit

    SEO, AEO and GEO: what ranks, what AI says about you and where you lose visibility.

    Step 3

    Written plan

    Priorities, timeline, price and what we need from you, sent within three working days.

    Step 4

    Kickoff

    Once the plan works for you, we set up access, agree the first week and get started.

    Baseline reportWhere you stand before the work starts.
    Weekly progress updateWhat shipped this week and what is next.
    Review call every two weeksDecisions made with the team, not in a deck.
    Monthly full reportThe month's work, traced to pipeline.

    Ways to work with us.

    Start with the free audit. Then choose an ongoing partnership or a defined project.

    Free · limited time

    Audit and session

    An SEO, AEO and GEO audit, a 30-minute walkthrough and a written plan. Useful even if we never work together.

    • What ranks, and what doesn't
    • What AI engines say about you
    • A written plan with the price
    Claim your audit
    Monthly

    Marketing partnership

    Your marketing team, month after month: one point of contact, regular check-ins and a quarterly plan tied to pipeline targets.

    • Search, brand, lifecycle and events on one plan
    • Weekly updates and a review call every two weeks
    • A monthly report traced to pipeline
    Book a call
    Fixed scope

    Project

    A launch, a migration, a conference season or a reputation turnaround. Defined deliverables, dates and price.

    • Clear deliverables and dates
    • One price, agreed up front
    • The same senior team
    Scope a project

    Senior people on every account.

    The marketers you meet on the first call lead the work, together, on one plan.

    Sharang Misri
    Sharang MisriLifecycle and demand generation
    Deepak Sharma
    Deepak SharmaSearch, content and AI visibility
    Geetanjali Sharma
    Geetanjali SharmaBrand, PR and partnerships
    Rishabh Gautam
    Rishabh GautamField marketing and events

    Questions SaaS teams ask us.

    What does a B2B SaaS marketing team do?

    It runs the work a marketing department does for a software company: search and AI visibility, content, brand and PR, lifecycle email and demand generation, and events. Fourward does all of it as one senior team, on one plan, measured in pipeline.

    What is included?

    SEO and technical SEO, GEO and AEO, content and comparison pages, website and CRO, positioning and PR, online reputation management, LinkedIn and social media, HubSpot and email workflows, webinars, ABM, sales enablement, event series, executive dinners, partner events and paid media for events. Your plan picks what matters for your goal.

    How much does it cost?

    We don't publish a price list, because the work depends on the plan. After a free call and audit, you get a written plan with the price within three working days, as a monthly marketing partnership or a fixed-scope project.

    How do you report results?

    Against pipeline. You get a baseline report before the work starts, a weekly progress update, a review call every two weeks and a monthly full report.

    Do you help with AI search, like ChatGPT and Google's AI Overviews?

    Yes. GEO and AEO are part of the search work: crawler access, pages AI engines quote, and mentions on the sites they cite. Our guide to GEO for B2B SaaS explains the steps.

    Do you only work with B2B SaaS companies?

    Yes. Every page, plan and programme we run is built for software companies that sell to other businesses.

    How do we get started?

    Book a 30-minute call. We look at your site, your rankings and what AI says about you before we join, then send a written plan with the price within three working days.

    Got a number that won't move?

    Signups, demos, pipeline, AI citations, share of voice. Send us the metric and the deadline, and we'll come back with a plan.