Geetanjali Sharma
Brand, PR and partnerships at Fourward · India
I lead brand, PR and partnerships at Fourward. My job is to make sure a B2B SaaS company is described the way it wants, by people other than itself.
My work covers positioning, press coverage in the trade media buyers read, reviews and listings, partners, founder thought leadership and LinkedIn.
I write about product listings, link building and the changes in Google and AI search that shape how a brand shows up.
Articles by Geetanjali
Product listing for SaaS: where to list your product and how to set up each profile
Where to list a SaaS product, from G2 to AWS Marketplace, how to set up each profile, what it costs and the review rules to follow.
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8 best SaaS link building agencies in 2026, by price, tactics and fit
Eight SaaS link building agencies compared on published prices, from $100 a placement to about $15,000 a month, link tactics and fit.
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Google AI Mode's new features this week, and what B2B SaaS teams should adjust in search and paid plans
Google AI Mode's new features in November 2026: booking links, ads in follow-up questions, a core update, and what B2B SaaS teams should change.
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