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A SaaS link building agency gets other websites to link to your software company's site, through outreach, digital PR, guest posts or paid placements. For most B2B SaaS teams, I would shortlist Fourward, uSERP, dofollow.com, MADX Digital and Page One Power. Published starting prices in this list run from $100 a placement to about $12,000 to $15,000 a month.
This post compares eight agencies on price, tactics and fit, then covers what they cost, how to choose and the mistakes to avoid.
I work at Fourward, which publishes this guide. Fourward is my team, so it is listed first. Every fact about another agency comes from that agency's own website, checked on 12 November 2026. No agency paid to be included.
- A SaaS link building agency is a firm that earns or places links to a software company's site on other websites, to help its pages rank and reach more buyers.
- Monthly prices published here start at $2,500 (MADX Digital), $3,700 (Page One Power) and $5,000 (uSERP). Per-link services start at $100 a placement (Respona).
- Agencies differ as much on how a link is earned as on price. Ask whether each link comes from outreach, digital PR, guest posts or a paid placement.
- Google calls paying for links "link spam" unless the paid link is marked as paid. Our guide to SaaS link building covers which tactics to skip.
What a SaaS link building agency does
A link building agency gets other websites to link to yours. For a SaaS company, the goal is links from sites your buyers read, pointing to the pages you want to rank.
You will see the same few terms in every proposal:
- BacklinkA link from another website to yours.
- DRDomain Rating, a score from Ahrefs for how strong a site's own backlinks are. Higher means stronger.
- OutreachEmailing editors and site owners to ask for a link or a mention.
- Guest postAn article you write for another site, with a link back to yours.
- Niche editA link added to an article that another site has already published.
- Digital PRPitching stories and data to journalists, so their articles mention and link to you.
- PlacementOne article or link the agency gets for you.
Links are one part of search. Our guide to SEO for B2B SaaS covers the other steps, so you know what links should support.
Ask every agency the same first question: how is each link earned, and is anyone paid for it?
How I picked them
I started from the agencies that come up most in searches for SaaS link building agencies. I kept those that show SaaS or B2B work and explain how they earn links on their own site. On 12 November 2026, I checked each one's site for tactics, who it serves and price.
I didn't hire any of them, so nothing here claims hands-on results. Our team is first, then SaaS-focused agencies, then outreach and PR agencies, with per-link services last.
The best SaaS link building agencies at a glance
The same four facts for every agency. Scroll the table sideways on a phone.
| Agency | Best for | Starts at | How links are earned |
|---|---|---|---|
| Fourward | Links planned with search, content and AI visibility | Priced in a written plan | PR and partnerships, inside wider search work |
| uSERP | Mid-market and enterprise SaaS | $5,000 a month | Outreach and digital PR |
| dofollow.com | B2B SaaS only, with AI visibility tracking | Not published | Outreach to publishers and editors |
| MADX Digital | SaaS only, at a mid-range price | $2,500 a month | Guest posts, digital PR and niche edits |
| Page One Power | A custom outreach campaign | $3,700 a month, typical campaign | Relationships with relevant sites |
| Siege Media | Data-led PR on news sites | About $12,000 to $15,000 a month | Data stories pitched to news media |
| Editorial.Link | Buying a set number of links | $375 a link, or $350 in a package | Editorial links, guest posts, listicles |
| Respona | Paying per placement | $100 a placement | Fixed price per placement, by site quality |
1. Fourward
Best for B2B SaaS teams that want links planned by the same senior team as their search, content and AI visibility.
Fourward is one senior team for search, content and AI visibility; brand, PR and partnerships; and lifecycle marketing. With one team, links from PR and partners can be planned with the pages they point to, not bought as a separate project. We were founded in 2026 and are based in India.
- Who it's forB2B SaaS companies that want links handled with the rest of their marketing.
- How links are earnedThrough PR and partnerships, as part of search and AI visibility work.
- PricingSet in a written plan after the free audit.
- Free optionA free SEO, AEO (answer engine optimization) and GEO (generative engine optimization) audit, plus 30 minutes with the team. It lists problems and scores, not fixes.
- How it startsThe free audit, then a written plan with the price within 24 hours.
My take The pick if you want links tied to the pages you need to rank and to your AI visibility work. You see the plan and the price in writing before you sign. Book the free audit.
2. uSERP
Best for Mid-market and enterprise SaaS and B2B companies in competitive categories.
uSERP is a link building agency for SaaS and B2B companies. Its pricing guide describes its links as "Earned by outreach, never bought." It also runs digital PR, which it describes as original research turned into press coverage, editorial links and AI citations.
- Who it's forSaaS and B2B companies, mid-market to enterprise, with a proven offer, pages worth ranking and a competitive category.
- How links are earnedOutreach, plus digital PR built on original research.
- PricingFrom $5,000 a month. uSERP says it only sells links from the top two quality tiers in its own price guide.
My take A strong fit for SaaS companies that already have pages worth linking to. uSERP itself looks for a proven offer and a competitive category, so very early startups may not fit.
3. dofollow.com
Best for B2B SaaS companies that want an agency working only in their market, with AI visibility tracking next to links.
dofollow.com calls itself a B2B SaaS SEO agency for link building and AI visibility. Its homepage says "We work exclusively with B2B SaaS." Its team contacts publishers, editors and industry platforms to earn links and mentions.
- Who it's forB2B SaaS companies only.
- How links are earnedOutreach to publishers, editors and industry platforms, for editorial backlinks, brand mentions and listicle placements.
- Beyond linksAnswerOS, its own tool that measures your AI visibility.
- PricingNot published on the homepage. You fill in a pricing request form.
My take Worth a call if you want a team that only works with SaaS. Ask how each listicle placement is earned, and whether the other site is paid for it.
4. MADX Digital
Best for SaaS companies that want a SaaS-only agency at a mid-range monthly price.
MADX Digital runs link building for software companies. Its SaaS link building page says "We only work with SaaS." It earns links through a mix of guest posts, digital PR and niche edits.
- Who it's forSaaS companies only.
- How links are earnedGuest posting, digital PR and niche edits.
- PricingFrom $2,500 a month.
My take The lowest published monthly price among the SaaS-only agencies here. Google's rules cover paid guest posts too, so ask whether any site is paid and how each link is marked.
Free check. 30 checks, one score out of 100, under a minute.
5. Page One Power
Best for SaaS teams that want a custom outreach campaign from a long-running link building specialist.
Page One Power is a custom link building agency. It calls its method relevance-first: the team builds relationships across the web to secure real links. It says it has specialized in link building for 13+ years.
- Who it suitsTeams that want a campaign built for them, not a fixed menu of sites.
- How links are earnedOutreach based on relationships with relevant sites.
- Track recordHundreds of thousands of links for hundreds of clients, by its own count.
- PricingA typical campaign starts at $3,700 a month.
My take A good fit if you want a specialist with a long record in link building alone. Its campaigns are custom, so ask for examples from software companies like yours.
6. Siege Media
Best for SaaS brands with data or research, and the budget to pitch it to large news sites.
Siege Media earns links through digital PR built on data. Its team says it is ready to "tell your data driven stories and share them with news media across the globe." Our list of the best digital PR agencies compares it with other PR firms.
- How links are earnedData-led stories, created by Siege and pitched to news media.
- PricingAbout $12,000 to $15,000 a month when Siege both creates the PR content and promotes it.
- Who it suitsSaaS brands that can share data or research worth a news story.
My take The most expensive start in this list, built for links from news sites. It suits brands that want press coverage, not a set number of links each month.
7. Editorial.Link
Best for Teams that want to buy a set number of links at a known price.
Editorial.Link is a link building service that sells links one at a time or in packages. Each package states how many links you get and of what type: editorial backlinks, guest posts or listicle placements.
- How you payPer link or per package.
- PricingA $375 base rate per link. The smallest package is five permanent editorial links at $350 each.
- Link typesEditorial backlinks, guest posts or listicle placements, set per package.
My take The clearest per-link prices here, which makes budgeting simple. Ask to see which sites are on offer, and check that your buyers read them.
8. Respona
Best for Teams that want to pay per placement, with the price set by the linking site's quality.
Respona sells link placements at fixed prices. Its help center says it "uses fixed pricing per placement based on the quality of the website." The price tiers are set by the linking site's DR and traffic.
- How you payA fixed price per placement.
- PricingFrom $100 a placement on the Starter tier to $500 on the Elite tier.
- How the price is setBy the linking site's DR and traffic tier.
My take The lowest entry price in this list, and easy to test with a few placements. The cheapest tier means lower-quality sites by Respona's own scale, so check each site before you pay.
How much a SaaS link building agency costs
The agencies here charge in four ways. Prices are in US dollars, as published on each agency's site on 12 November 2026.
- Monthly retainerA fixed monthly fee for ongoing work. MADX Digital starts at $2,500, Page One Power at $3,700, uSERP at $5,000 and Siege Media at about $12,000 to $15,000.
- Per linkA set price for each link. Editorial.Link charges $375 a link, or $350 a link in its five-link package.
- Per placement, by tierA price that rises with the linking site's quality. Respona runs from $100 to $500 a placement.
- Quoted after a calldofollow.com uses a pricing request form. Fourward sends a written plan with the price within 24 hours of the free audit.
A retainer pays for people, research and outreach over months. A per-link price pays for one placement that you can check before you buy. Neither is cheaper by default: it depends on how many links you need and from which sites.
Compare what each fee buys, not only the headline price. Ask how many links a month to expect, on which kinds of sites, and pointing to which pages.
How to choose a SaaS link building agency
Start with your budget, your stage and how you want links earned.
| Your situation | Start with | Why |
|---|---|---|
| You want links tied to your search and AI visibility work | Fourward | One senior team, plan and price in writing |
| You want an agency that only works with SaaS | dofollow.com or MADX Digital | Both say they only take SaaS clients |
| You are mid-market or enterprise in a competitive category | uSERP | Outreach-earned links, from $5,000 a month |
| You want a custom outreach campaign | Page One Power | 13+ years in link building, from $3,700 a month |
| You have data or research to pitch | Siege Media | Data stories pitched to news media |
| You want to buy a fixed number of links | Editorial.Link or Respona | Set prices per link or per placement |
Questions to ask before you sign
- How is each link earned? Outreach, digital PR, guest posts and niche edits carry different risks and costs.
- Is any site paid for a link? If yes, ask how that link is marked, since Google's rules treat unmarked paid links as spam.
- Can I see sample sites? Check that your buyers read them, not just their DR.
- Which of my pages will the links point to? Links help most on the pages you need to rank.
- What will the monthly report show? Ask for every live link, the site, the page it points to and the date.
For a wider list, see our questions to ask a marketing agency before you sign any contract.
Mistakes to avoid when hiring a link building agency
Google's spam rules target links made "primarily for the purpose of manipulating search rankings" and call them link spam. Most hiring mistakes come back to that rule, or to judging links by count.
- Buying unmarked paid linksGoogle's examples of link spam include paying for links, or for posts that contain links. Paid links are fine only when they are "qualified", which means tagged in the page code as paid.
- Counting links, not sitesA link from a site your buyers never visit does little for you. Judge each link by who reads the site.
- Hiring before your pages are readyuSERP lists "pages worth ranking" among the things it looks for in a client. Fix the pages links will point to first.
- Ignoring mentionsIn my view, a brand mention on a site buyers read is worth having even without a link.
- No list of live linksWithout a monthly list of every link, you cannot check the work or spot links that vanish.
Our SaaS link building guide lists the tactics that work for software companies and the ones to skip.
A full SEO, AEO and GEO audit, plus 30 minutes with our team to walk you through it.
FAQs
What is the best SaaS link building agency?
It depends on your budget and stage. For links planned with your search and AI visibility work, Fourward. For SaaS-only agencies, dofollow.com or MADX Digital, and for mid-market and enterprise SaaS, uSERP.
How much does a SaaS link building agency cost?
Published monthly prices here start at $2,500 (MADX Digital), $3,700 (Page One Power) and $5,000 (uSERP). Siege Media starts at about $12,000 to $15,000 a month. Per-link services start at $100 a placement (Respona) and $375 a link (Editorial.Link).
Is it safe to pay an agency for backlinks?
Paying an agency for its work is normal. Paying a site for a link is link spam under Google's rules, unless the link is marked as paid.
What is the difference between link building and digital PR?
Link building gets links directly, through outreach, guest posts or placements. Digital PR pitches stories and data to journalists, and the links come with the articles they choose to write.
How do I check the quality of an agency's links?
Ask for a list of sample sites and check whether your buyers read them. A backlink tool such as Ahrefs, which I use in my work, shows each site's DR and traffic.
Sources
- Link Building Pricing: What to Pay Per Link in 2026, uSERP, last reviewed 26 October 2026, checked 12 November 2026.
- B2B SaaS SEO Agency for Link Building & AI Visibility, dofollow.com, checked 12 November 2026.
- Link Building Services for SaaS, MADX Digital, checked 12 November 2026.
- Custom Link Building Services, Page One Power, checked 12 November 2026.
- Digital PR Services, Siege Media, checked 12 November 2026.
- Link Building Packages & Costs, Editorial.Link, checked 12 November 2026.
- Pricing Explained by DR and Traffic Tier, Respona Help Center, 12 August 2026, checked 12 November 2026.
- Spam policies for Google web search, Google Search Central, checked 12 November 2026.