# Fourward

> Fourward is one senior marketing team for B2B SaaS companies. It leads search, content and AI visibility (SEO, GEO and AEO), brand, PR and partnerships, lifecycle and demand generation, and field marketing and events, on one plan.

Fourward works with B2B SaaS teams as a monthly marketing partnership or a fixed-scope project. Every engagement starts with a call and a free SEO, AEO and GEO audit, followed by a written plan with the price within 24 hours.

Fourward was founded in 2026 by Sharang Misri, Deepak Sharma, Geetanjali Sharma and Rishabh Gautam, and is based in India. More: [What is Fourward?](https://www.fourwardhq.com/blog/what-is-fourward/)

## Free tools

- [AI visibility check](https://www.fourwardhq.com/tools/ai-visibility-check/): 75 checks on what Google, ChatGPT and Perplexity can read about a website, with one score out of 100.
- [AI crawler checker](https://www.fourwardhq.com/tools/ai-crawler-checker/): shows which of 20 AI crawlers can read a website, from robots.txt rules to firewall access, plus llms.txt and sitemap checks.
- [MCP server](https://www.fourwardhq.com/tools/mcp/): both checks as tools for Claude, ChatGPT, Cursor and VS Code. Remote MCP over HTTP at https://www.fourwardhq.com/mcp, no sign-up or API key.

## Services

- [B2B SaaS marketing](https://www.fourwardhq.com/b2b-saas-marketing/): the service page: one senior team for search and AI visibility, brand and PR, lifecycle and events, how engagements start, ways to work and FAQs.
- [Search, content and AI visibility](https://www.fourwardhq.com/search-content-ai-visibility/): SEO, GEO and AEO for B2B SaaS: technical SEO, content, comparison pages and AI citations in ChatGPT, Perplexity and Google AI Overviews, with the real search results behind it.
- [Brand, PR and partnerships](https://www.fourwardhq.com/brand-pr-partnerships/): positioning, PR and media, founder thought leadership, online reputation (G2, Trustpilot, Glassdoor), LinkedIn, social, partnerships and awards, with press the team has earned.
- [Lifecycle and demand generation](https://www.fourwardhq.com/lifecycle-demand-generation/): HubSpot and CRM, email workflows, newsletters and gated content, webinars and video, ABM, sales enablement and funnel reporting.
- [Field marketing and events](https://www.fourwardhq.com/field-marketing-events/): executive dinners, partner events, event series, paid media to fill the room and follow up that books meetings, with events the team has run.
- [What we do](https://www.fourwardhq.com/#services): search, content and AI visibility; brand, PR and partnerships; lifecycle and demand generation; field marketing and events.
- [Process](https://www.fourwardhq.com/#process): discovery call, free audit, written plan, kickoff.
- [Ways to work](https://www.fourwardhq.com/#ways): free audit and session, monthly marketing partnership, fixed-scope project.

## Case studies

- [BootcampGuide](https://www.fourwardhq.com/case-studies/bootcampguide/): our own bootcamp comparison site; top Google result for five comparison searches, cited in seven Google AI Overviews, 20 leads in its first month (checked 21 October 2026).

## Blog

- [Free technical SEO tools](https://www.fourwardhq.com/blog/seo-free-tools-online-for-technical-seo/): Free technical SEO tools in 2026: Google Search Console, Bing Webmaster Tools, Screaming Frog, Ahrefs Webmaster Tools, Semrush, PageSpeed Insights, Lighthouse, Rich Results Test, Schema Markup Validator and Fourward's AI crawler checker, with free limits and gaps.
- [llms.txt file](https://www.fourwardhq.com/blog/llmstxt-file/): How to create an llms.txt file for a B2B SaaS site: which pages to list, the Markdown format, hosting by platform, testing and upkeep.
- [Keyword research tools](https://www.fourwardhq.com/blog/best-keyword-research-tools/): Best keyword research tools in 2026: Semrush, Ahrefs, SE Ranking, Google Keyword Planner, Google Search Console, Mangools, AnswerThePublic and Fourward's free AI visibility check, with pricing and AI search data.
- [Business case study](https://www.fourwardhq.com/blog/how-to-write-a-business-case-study/): How to write a business case study for B2B SaaS: eight steps, interview questions, a section template, FTC disclosure rules and how to make results quotable in AI answers.
- [SaaS link building agencies](https://www.fourwardhq.com/blog/best-saas-link-building-agencies/): Best SaaS link building agencies in 2026: Fourward, uSERP, dofollow.com, MADX Digital, Page One Power, Siege Media, Editorial.Link and Respona, with pricing and tactics.
- [Product listing for SaaS](https://www.fourwardhq.com/blog/product-listing-for-saas/): Product listing for SaaS: where to list (G2, the Capterra network, AWS and Microsoft marketplaces, partner app stores, Product Hunt), setup steps, fees and US review rules.
- [AI Mode new features](https://www.fourwardhq.com/blog/ai-mode-new-features/): AI Mode new features (November 2026): home services booking links in the US, ads across follow-up questions, the November core update, and steps for B2B SaaS search and paid plans.
- [Intent data best practices](https://www.fourwardhq.com/blog/b2b-intent-data-best-practices/): B2B intent data best practices for SaaS teams in 2026: 10 steps with the tools that support each, including HubSpot, Leadfeeder, Bombora, G2 Buyer Intent, 6sense and ZoomInfo.
- [ChatGPT for SEO](https://www.fourwardhq.com/blog/how-to-use-chatgpt-for-seo/): How to use ChatGPT for SEO (2026): four workflows with prompts for keyword research, content briefs, audits and schema markup, plus Google's rules on AI content.
- [Semrush vs Ahrefs](https://www.fourwardhq.com/blog/semrush-vs-ahrefs/): Semrush vs Ahrefs in 2026: list prices ($139 vs $129 first plans), seat costs, free options, data claims, Semrush One vs Brand Radar for AI search tracking, and who each fits.
- [Semrush alternatives](https://www.fourwardhq.com/blog/semrush-alternatives/): Best Semrush alternatives in 2026: Ahrefs, SE Ranking, Serpstat, Similarweb, SpyFu, Mangools and Fourward's free AI visibility check, with pricing and AI search tracking.
- [What is an AI crawler](https://www.fourwardhq.com/blog/what-is-ai-crawler/): What an AI crawler is: training, search and user bots from OpenAI, Anthropic, Perplexity, Google, Apple, Common Crawl and Meta, and how SaaS sites should set robots.txt and firewalls.
- [Google updates 2026](https://www.fourwardhq.com/blog/google-updates-2026/): Google updates 2026 (as of November): two core updates, four spam updates, AI Overviews joined with AI Mode, more ads in AI answers, and six steps for B2B SaaS teams.
- [B2B lead generation tools](https://www.fourwardhq.com/blog/best-b2b-lead-generation-tools/): Best B2B lead generation tools in 2026: Apollo.io, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Clay, Lusha, Instantly, lemlist, RB2B, Leadfeeder and Fourward's free AI visibility check, with pricing models.
- [B2B brand building](https://www.fourwardhq.com/blog/b2b-brand-building/): B2B brand building for SaaS in 2026: the 95-5 rule, seven steps to be remembered by buyers and named in AI answers, the 50/50 budget split, and how to measure it.
- [Brand monitoring tools](https://www.fourwardhq.com/blog/best-tools-for-brand-reputation-monitoring/): Best tools for brand reputation monitoring in 2026: Brand24, Mention, Awario, Sprout Social, Meltwater, Brandwatch, Talkwalker, Google Alerts and Fourward's free AI visibility check, with pricing.
- [ChatGPT new update](https://www.fourwardhq.com/blog/chatgpt-new-update/): ChatGPT new update (November 2026): OpenAI's reported business analytics tool for mentions and clicks, what it won't show, and six steps for B2B SaaS marketers.
- [SaaS link building](https://www.fourwardhq.com/blog/saas-link-building/): SaaS link building in 2026: six tactics that work, the link spam to skip, published costs from $350 a link to $15,000 a month, and how to budget by stage.
- [Digital PR agencies](https://www.fourwardhq.com/blog/best-digital-pr-agencies/): Best digital PR agencies for B2B SaaS in 2026: Fourward, Siege Media, Omniscient Digital, Fractl, Green Flag Digital, Position Digital, Bulldog Digital Media and Editorial.Link, with pricing.
- [SEO for B2B SaaS: 9 steps](https://www.fourwardhq.com/blog/seo-for-b2b-saas/): technical basics, buying-stage keywords, pricing, comparison, integration and template pages, AI answers and pipeline, with a check of what 57 SaaS leaders publish (data download included).
- [Google's new links in AI Mode and AI Overviews](https://www.fourwardhq.com/blog/google-ai-mode-links-update/): the five link changes Google made on 15 October 2026 and what businesses, publishers and creators should do.
- [ChatGPT ads for B2B SaaS](https://www.fourwardhq.com/blog/chatgpt-ads-b2b-saas/): who sees ChatGPT ads, what they cost, when a B2B test makes sense and the 29 October 2026 creative enhancements deadline.
- [AI Overviews data in Search Console](https://www.fourwardhq.com/blog/search-console-ai-overviews-report/): where the generative AI report is, what it counts and what it leaves out.
- [What is Fourward?](https://www.fourwardhq.com/blog/what-is-fourward/): what Fourward is, what we do, who is on the team, how working with us starts and how we differ from an agency.
- [How to get cited by ChatGPT](https://www.fourwardhq.com/blog/how-to-get-cited-by-chatgpt/): nine steps from OpenAI's crawler docs and Ahrefs' citation data, from OAI-SearchBot access to measurement.
- [GEO for B2B SaaS: a 7-step guide](https://www.fourwardhq.com/blog/geo-for-b2b-saas/): crawler access, indexing, pages for buyer prompts, mentions, structured data and measurement, with data from 57 SaaS sites.
- [llms.txt examples from 57 B2B SaaS companies](https://www.fourwardhq.com/blog/llms-txt-examples/): who publishes llms.txt, what they include, five patterns, Google's stance and a template.
- [Best AI visibility tools in 2026](https://www.fourwardhq.com/blog/best-ai-visibility-tools/): eleven AI visibility tools compared on engines, prompts per plan, price and free options.
- [Best Peec AI alternatives in 2026](https://www.fourwardhq.com/blog/peec-ai-alternatives/): ten AI visibility tools compared on engines, prompts per plan and price.
- [SaaS marketing agency pricing](https://www.fourwardhq.com/blog/saas-marketing-agency-pricing/): every published price from ten agencies, what each band buys, minimum terms and extras.
- [How to choose a B2B SaaS marketing agency](https://www.fourwardhq.com/blog/how-to-choose-b2b-saas-marketing-agency/): seven steps, from picking the type to agreeing on pipeline reporting, with a two-week process.
- [25 questions to ask a marketing agency](https://www.fourwardhq.com/blog/questions-to-ask-a-marketing-agency/): first-call questions on team, experience, process, pricing and AI search, with good and bad answers.
- [Best B2B SaaS marketing agencies in 2026](https://www.fourwardhq.com/blog/best-b2b-saas-marketing-agencies/): fourteen agencies compared on services, published pricing, client results and fit.
- [Best GEO agencies in 2026](https://www.fourwardhq.com/blog/best-geo-agencies/): thirteen agencies compared on their AI search work, pricing and proof.
- [Best Profound alternatives in 2026](https://www.fourwardhq.com/blog/profound-alternatives/): nine AI visibility tools compared on price, engines and what they act on.
- [In-house marketing team vs agency for B2B SaaS](https://www.fourwardhq.com/blog/in-house-marketing-vs-agency/): what each staffing option costs in year one and which fits your stage.

## Contact

- [Contact](https://www.fourwardhq.com/contact/)
- [Book a call](https://www.fourwardhq.com/#book)